A Word About Risk

We don’t avoid risk.

Avoiding risk also means avoiding returns.

Instead, we accept risk when, and only when, we are being compensated for taking it.

Or as Will Rogers said, “You’ve got to go out on a limb sometimes because that’s where the fruit is.”

We find it easier to go out on a limb when the consensus is falling from trees, and when we have a thorough understanding of what the fruit is worth.